How Much Does It Cost to Hire an SEO Company in Canada?
SEO costs may vary depending upon your SEO needs. SEO costs are dependent upon your business niche, market competitiveness, business goals, and marketing duration.
Local SEO costs are relatively low compared to full-fledged SEO services. You may achieve your target via local SEO in a much shorter period. The reason being is the market competitiveness. Small local businesses are likely to attract more markets online if they invest in local SEO services.
However, not all businesses require SEO marketing. It all depends on your business type and consumer behavior. If your customers are looking for you on search engines to make a purchase, then definitely you need to invest in SEO marketing.
What Does SEO Comprise Of?
There are many factors involved in SEO marketing. Remember, the ultimate goal of SEO is to increase web traffic, ranking, and sales. But it all needs some time to achieve all goals.
A business cannot get a high number of web traffic until it optimizes its website for the best user experience. For it takes time. Similarly, there are some other factors involved in SEO practices, that are,
- Website Audit
- Industry Analysis
- Keyword Research
- Technical Optimization
- Off-site Optimization
- Content Creation
- Link building
- Website Management
If we consider them in detail, there is a lot of work to rank your website on the top of a search engine. That is why SEO takes time. Along with time, it is a costly process. Therefore, you need to opt for the best pricing model to invest wisely.
An ideal way to do so is to hire a local SEO company for the best SEO practices. Say, you own a local store in Toronto, it would be easy for you to hire Toronto’s best SEO company. It will save you time, effort and you will get the best-guaranteed results on time.
Otherwise, you will have to search for another SEO provider in town at your stake. Some businesses tend to save costs by hiring an in-house SEO expert, but they forget that SEO is a long-term and time taking process. An SEO expert alone might not be able to showcase the same results as an SEO company does. So, it is better to go for a reliable option.
What are SEO Pricing Models?
Generally, there are three types of pricing models that are followed everywhere.
- Hourly Pricing
- Monthly Pricing
- Project-Based Pricing
It is commonly used by freelancers, as they are paid hourly for the work done. It usually costs between $50 to 250 CAD. It is a suitable option when businesses have a specific target to meet. For example, if you want to fix your GMB listing or improve your total business listings on higher authority sites you can opt for an hourly pricing model. This will be a more accurate approach to measure the completed work.
However, this model is not widely offered by SEO firms because SEO is a lengthy process. There are many tasks to be completed to improve the overall SEO of any firm, therefore, they usually offer monthly or project-based pricing models.
Another most common SEO pricing model is monthly pricing. It is commonly used by all SEO firms in Canada. It usually costs $500 to 3000 CAD per month. In this model, SEO companies offer a set of multiple SEO activities to attain your SEO objective. They usually sign a contract of six months to improve SEO results. Most SEO companies in Toronto follow a monthly pricing model.
The best advantage of following this model is that your SEO company takes responsibility for improving your overall SEO status. It means that they will not only work towards increasing your web traffic, but they will ultimately plan towards increasing your overall sales. This is the biggest benefit of the opting monthly package. Furthermore, you can always ask them for monthly SEO reports to monitor monthly performance. This transparency leads towards a trustworthy and long-term business relationship with the firm.
However, the drawback is that businesses can not break the contract in between even though they are not satisfied with the services.
If you are working on a campaign that requires certain SEO expertise then you should seek SEO services with a project-based pricing model. In this model, the price is fixed for the specific SEO task that needs to be completed. It usually costs between $ 1500 to 3000 CAD.
This model is similar to monthly pricing. But, in this case, everything is fixed starting from the SEO costs, results, outcome time, and everything. It is a good thing that businesses are ensured of the desired results.
If you take a look at all the pricing models one thing is for sure, that SEO is costly and the cost varies greatly. The costs are determined by the level of SEO expertise and the effort put in to rank higher. Therefore, if we consider the long-term results, the ROI is much greater than its costs.